If you’ve landed here, it’s likely your job is to market an awesome pet, vet, horse or wildlife brand, AND you’re probably sitting on some helpful or interesting science.
If you shared it with your customers, you could create bucketloads of brand salience & trust.
But the catch is… translating that science into sales and marketing content that is delightful, interesting, on-brand, and makes people act, takes time and headspace (which you might not have).
You’re not alone! I’ve been in your shoes.
Does any of this sound familiar…
You’ve got a science-backed brand and you know you’ve got brand-building gold in your hands… but you’re drowning in meetings, campaigns and marketing to-do's.
You know educational content is important, but whilst your usual design agency is awesome, they’re not science-minded. Conversely, your founder or tech folks know the science, but struggle to write customer-friendly copy (and can’t draw).
You wish there was someone who could do the art AND the science, who knew your category and could just hit the ground running.
Because… you really do want great creative, educational content (and it would help you hit a KPI or two), but you want it without having to do a whole lot of hand-holding or spoon-feeding.
At least that’s how I felt.
There’s an art to explaining science
Hello…
I’m Amanda Sun
I'm a science communicator - a post-grad qualified animal science nerd, as well as a designer, writer and illustrator.
I've spent almost two decades helping animal-related businesses explain the science behind their brands.
I've also been a Brand Manager in corporate pet and agriculture. So, I know exactly what it's like to juggle campaigns, product launches, NPD, socials, budgets, targets and a sea of sales requests.
That's why I work differently.
I ask good questions. I respect your time. And crucially, I do as much of the strategic, scientific and artistic thinking (and doing) as possible.
I aim to free up your time and headspace - not take up more of it.
3 ways I can help you
put your science to work
Blogs, articles, flyers, postcards, short customer guides, scientific illustrations, explainers and infographics… all on-brand, all planned and created for you.
Get tailor-made, science-based content (and your headspace back).
1
Let's create a flagship education piece (a ‘bible’) that positions your brand as the go-to source of customer-friendly, practical, science-based information in your category.
Something your customers come back to, your sales team relies on, and your competitors wish they'd thought of first.
2
The best ideas rarely happen jammed between meetings.
Put on your email OOO auto-reply, and let's spend a day somewhere inspiring - away from the emails, interruptions and day-to-day demands - to map out your next 6-12 months of marketing content.
We'll brainstorm ideas, prioritise projects, identify opportunities and build a practical content plan you can actually execute.
Then, if you'd like, I can help create it all.
3
When people understand the science, they can do better by animals
Past Projects
Twenty years in the world of animal brands has taught me this… One of the most powerful ways to stand out in a crowded pet, vet, horse or wildlife market is to become the brand that teaches.
When you spend time teaching your customers - not just selling to them - they're way more likely to trust you.
Here are a few pieces of educational content I’ve created for vets, nutritionists and marketing teams.
Trusted by small businesses & global brands
Why work with me?
Lots of agencies create beautiful work.
Lots of scientists know the research.
Not a lot of people combine both.
Because I understand the science and the creative process, there's less time wasted briefing, less spoon-feeding and fewer rounds of revisions.
I can zoom out to help shape the strategy, then zoom back in to create the writing, illustrations and design that bring it to life.
Imagine crossing these off your list…
A year's worth of educational content.
Sales tools or explainer docs your team can rely on over and over again.
Great science explained simply.
One less thing on your plate.
A project you're genuinely proud to talk about in your annual review or add to your CV.